The Ordinary
Social Media Motion Content
Client:
The Ordinary
Year:
2024 - 2026
Type:
Motion
,
Social Media Content
Social motion content for The Ordinary, combining clean brand visuals, playful 3D animation, and gamified interactions across Slowvember and campaign moments.
To watch...
The Ordinary is a skincare brand known for its ingredient-led products and clear, educational approach to beauty. For this series of social motion content, we created engaging visual assets across campaigns including Slowvember, Volufiline education, and smaller brand moments.
For the Black Friday campaign, Slowvember, we developed a 3D animation with toggle-inspired motion graphics to highlight the brand’s month-long promotion. Unlike traditional flash sales, Slowvember encouraged customers to take their time when choosing products. The animation visualized the free upgrade to a larger serum size through a seamless switching motion, making the offer feel clear, playful, and easy to understand.
Across the wider set of content, we applied The Ordinary’s clean visual language while introducing playful, gamified motion treatments to make product education and shopping moments feel more interactive, engaging, and social-friendly.
Work of
Direction | 3D Animation | Motion Graphic
