Lane Crawford
Double Up! Rewards programme
Client:
Lane Crawford
Year:
2026
Type:
Motion
,
Social Media Content
Bringing Lane Crawford’s Double Up! campaign to life through a playful Instagram Stories series that blends giant tomatoes with social shopping rewards in the real world.
To read...
A series of short-form videos created for Instagram Stories served as both Double Up! campaign teasers and promotional content. Live-action footage, oversized product imagery, and mobile interface moments translated point collection, friend referrals, and shared shopping rewards into clear visual narratives. The cohesive content system was designed to build awareness, explain the campaign mechanics, and encourage audience participation.
Work of
VFX | AI Video Production
