Created as a innovation whiskey concept for Constellation Brand for their new flavoured whiskey. Using smoked coconut flavour whiskey as the starting point a new brand experience is designed. Surrounding the concept of cult culture in whiskey drinking, the two rings encloses the connection between those whom liked this tropical flavour. It is not just a whiskey, but an full experience of drinking, lighting of candle, immersing yourself into the aroma of smoked coconut.
Included in the concept:
Logo
Brand colour scheme
Label design
Key visuals
Candle set design
Work of
Product identity design | Packaging design
